IS LA READY FOR RECORD SNOWMELT?
Check out the full blog post on making better explainers.
For the past few months, I've been thinking a lot about how we can make better quick-turnaround video explainers.
Today's quick-turnaround social media explainers lack personality and aren't character-driven. The second problem: many long-form stories make concepts feel complicated and unapproachable for their audience.
Adobe has new beta Creative Cloud program called Adobe Character Animator. It allows you to quickly and easily bring a 2D character to life using your webcam and microphone.
This software got me thinking about making character-driven explainers that make a complicated concept approachable and fun for our audience.