Living Hello Kitty


Forty years ago, Sanrio introduced Hello Kitty for the first time on a coin purse in Japan. Now, the two-dimensional cartoon has become one of the most well-known characters in the world. From Hello Kitty weddings to airplanes and tattoos, she has become more than a brand – she's a full-fledged lifestyle and a benchmark of Japanese-American culture. What is it about Hello Kitty that draws so many people to love her?

Video produced by Maya Sugarman/KPCC.

Hello Kitty products filmed at JapanLA.

Music: “Open Melody” by Lucky Dragons.

“Tom’s Lullaby with Les Gauchers Orchestra” by Lee Maddeford.

"Night Owl" by Broke For Free.

YouTube users (in order of appearance): altaira06, koko, rudylim, Majics, xPiNKPOODLE, CNNMoney, dinovideo1api2, Ruth Macaulay, luvpinkhellokitty, iracarolina2001, EVA Air, Hello Kitty Museum, kazuo0831.